Every buyer has needs and expectations. A homeowner has a certain set of needs, and a specific list of expectations. They come to each prospective home judging comfortability, space, access to good schools, and the safety of the neighborhood. They judge the reality of each home over and against their own stated needs and expectations.
The buyer of industrial real estate also has her or his own needs, expectations, visions, and dreams.
Someone endeavoring to build a factory, a plant, a warehouse, or a business complex needs some certainty. They need to be confident in the site’s access to highways, and interstates. They need to have no doubt that their property will have easy access to water power, the electric grid, sewage, and sanitation services. In today’s economy, entrepreneurs count on reliable and speedy wireless Internet and cell phone service.
Start-up businesses are at their most fragile in the very beginning. A new business owner cannot afford to have breakdowns in infrastructure. The foundation needs to be strong, so the structure can be built with the industrialist’s mind at peace. When the dreamers mind is at peace, their mind is free to be creative and expansive. This is what every entrepreneur needs, and what every entrepreneur dreams.
The old cliché about the importance of “Location! Location!” still rings true. When it comes to big, expansive, job-producing businesses, there are many factors determining whether a location is awesome, merely adequate, or poor.
A great business can only be great if that business has a great location. The starting point, the very beginning of the journey of long-lasting economic success for any business owner must be finding a location that fits every need, and every expectation. The entrepreneur need not settle. The entrepreneur must dream big.